Kalkulator Biaya dan Keuntungan Toko Etsy

Keuangan

Hitung biaya listing, komisi transaksi (6,5%), biaya pembayaran Etsy Payments, iklan eksternal (Offsite Ads), dan laba bersih riil jualan di Etsy.

Input Parameters

Adjust parameters to instantly compute metrics.

Rp
Rp
Rp
Rp
Rp

Computed Results

Instant
Laba Bersih
$19.75

Computed instantaneously in your browser with verified mathematical precision.

Calculation Breakdown

Margin Keuntungan49.38%
Total Biaya Etsy$4.25
Persentase Biaya Efektif10.63%
Harga Titik Impas (Break-Even)$13.18
Total Pendapatan Kotor$40.00
Imbal Hasil Investasi (ROI)97.53%
Revenue & Cost Distribution
Profit Breakdown

See how every dollar received from the buyer is split across Etsy fees, fulfillment, and your bottom-line profit.

Pricing & Advertising What-If Scenarios

Model the bottom-line impact of offering free shipping, enabling offsite ads, or adjusting product pricing.

Scenario impact(Free Shipping)
$0.00(0.0%)
Current Net Profit
$19.75
What-if Net Profit
$19.75
No difference in net profit compared to baseline.

Formula Transparency

Etsy Net Profit & Break-Even Formula

\text{Net Profit} = (P + S_c) - [F_{list} + 0.065(P + S_c) + (r_{proc}(P + S_c) + F_{proc}) + r_{reg}(P + S_c) + r_{ad}(P + S_c)] - (C + S_a + M)

Computes total take-home profit by subtracting all Etsy marketplace fees (listing, 6.5% transaction, payment processing, regulatory, and offsite ads) and seller operating costs (COGS, actual shipping, packaging) from total buyer revenue.

Variable Definitions & Glossary

PItem Sale Price

Listing price charged to the buyer for the physical product or digital download.

S_cShipping Charged

Shipping postage amount paid by the customer at checkout.

F_{list}Listing Fee

Etsy listing fee ($0.20 per item or renewal).

r_{proc}Payment Processing Rate

Percentage charged by Etsy Payments based on bank country (3.0% for US).

F_{proc}Fixed Processing Fee

Flat processing fee per order ($0.25 for US, £0.20 for UK, €0.30 for EU).

r_{reg}Regulatory Rate

Local operating / digital services fee in applicable countries (e.g., 0.32% in UK).

r_{ad}Offsite Ads Rate

0% if inactive/organic, 15% for opted-in sellers, or 12% mandatory for shops with ≥$10k annual sales.

CCOGS / Materials

Direct materials, supplies, and manufacturing expenses.

S_aActual Shipping Cost

Postage cost paid directly to the carrier by the seller.

MPackaging Supplies

Boxes, mailers, labels, inserts, and packaging materials.

Step-by-step educational solution

1

Total Buyer Revenue

$40.00
35 + 5

Combined total of item price plus shipping charged to the buyer.

2

Etsy Marketplace Fees

$4.25
$0.20 + 6.5% + (3.0% + $0.25)

Includes listing fee ($0.20), 6.5% transaction cut, and Etsy Payments processing.

3

Direct Operating Expenses

$16.00
10 + 4.5 + 1.5

Sum of material costs, carrier postage paid, and packing supplies.

4

Net Take-Home Profit

$19.75
40.00 - 4.25 - 16.00

Your remaining cash profit after all platform cuts and production expenses.

How to Think About This Calculation

Master your Etsy shop financials by factoring in all marketplace fee tiers, carrier shipping, packaging materials, and advertising.

Core methodology
  • 1.Gross Revenue is calculated by adding the item sale price and the shipping fee collected from the customer.
  • 2.Etsy deducts a flat $0.20 listing fee, plus a 6.5% transaction fee applied to the entire buyer payment (item + shipping).
  • 3.Payment processing fee is charged based on your seller country (e.g., 3.0% + $0.25 in the United States).
  • 4.Offsite ad fees (12% or 15%) are assessed if the buyer clicked an external Google, Facebook, or Pinterest ad within 30 days.
  • 5.Your net profit and profit margins are determined after subtracting direct product manufacturing and fulfillment expenses.
Professional tips
  • Include shipping costs in your item price to offer 'Free Shipping' over $35, which Etsy prioritizes in search results.
  • Watch out for the $10,000 trailing 12-month threshold, where Etsy Offsite Ads become mandatory at a 12% fee.
  • Bundle products into multipacks to amortize the fixed $0.20 listing fee and $0.25 payment fee across higher revenue.
Common pitfalls
  • Assuming Etsy's 6.5% transaction fee only applies to the item price; it applies to both the item price AND customer shipping.
  • Forgetting packaging supplies and carrier fuel surcharges when calculating fulfillment costs.
  • Pricing products without factoring in listing auto-renewal fees on multi-quantity listings.
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Untuk seller Etsy dari Indonesia, transaksi internasional tunduk pada selisih kurs konversi mata uang (2,5% dari Etsy jika rekening bank dalam Rupiah) dan kewajiban perpajakan penghasilan atas ekspor produk kreatif/digital sesuai peraturan Ditjen Pajak.

Frequently asked questions

Common Questions about Etsy Fees

Berapa total potongan biaya saat berjualan di Etsy?
Biaya listing sebesar $0,20 per item, komisi transaksi 6,5% dari total pesanan (produk + ongkir), serta biaya proses pembayaran Etsy Payments sekitar 3% sampai 4% ditambah tarif flat.
Apakah Etsy memotong komisi dari biaya ongkir?
Ya, potongan transaksi 6,5% dihitung dari nilai total yang dibayarkan pembeli, termasuk ongkir dan kemasan kado.
Apa itu Etsy Offsite Ads dan kapan dikenakan biaya?
Offsite Ads adalah iklan yang dipasang Etsy di Google dan medsos. Potongan 15% hanya dibayar jika produk laku melalui klik iklan tersebut (atau 12% jika omset toko Anda sudah di atas $10.000 per tahun).
Bagaimana cara menentukan harga jual agar tidak rugi di Etsy?
Jumlahkan biaya modal, ongkir asli kurir, kemasan, dan biaya listing flat, kemudian bagi dengan (1 dikurangi total persentase biaya komisi Etsy).

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